Most of the financial benefit we gain is through providing value to others. Showing gratitude for these opportunities provides our patrons with a sense of importance and increases the likelihood of providing us with more opportunities. Gratitude makes the goods or services we provide personal. It deepens our connection and increases the chance of being referred to other patrons.

Gratitude has internal personal benefits as well. Counting our blessings provides us with a constant reminder of how valuable we are to others and builds self-esteem. I urge caution, however, in that an overabundance of gratitude can lead to complacency, which can make you look weak to others. Temper gratitude with ambition. Keep your focus on the goals that you have set for yourself and express gratitude for those things that help you achieve those goals.