Marketing of High-Technology Products and Innovations 3rd Edition

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

Description

Product details

  • Publisher ‏ : ‎ Pearson; 3rd edition (February 5, 2009)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 576 pages
  • ISBN-10 ‏ : ‎ 0136049966
  • ISBN-13 ‏ : ‎ 978-0136049968
  • Item Weight ‏ : ‎ 2.47 pounds
  • Dimensions ‏ : ‎ 1 x 8.1 x 10 inches

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.