The Evergreen Startup: The Entrepreneur’s Playbook For Everything From Venture Capital To Equity Crowdfunding

Michael Burtov is a serial venture-backed entrepreneur and inventor that over the last 15 years has founded and grown multiple startups from initial idea to millions in revenue and millions in venture funding.He has appeared on SHARK TANK, won multiple innovation awards, and been the subject of mini-documentaries by the Discovery Channel and CNN’s “Great Big Story.” His work has been featured on the cover of TIME Magazine and in hundreds of media outlets – including CNN, FOX, Forbes, INC, Popular Mechanics, Fast Company, WIRED, etc…

Additionally, he has worked hands-on with hundreds of hi-growth startups to fundraise and scale directly and through leading innovation organizations including Harvard Business School, Harvard Innovation Labs, Techstars, and the MIT Enterprise Forum (where he served as the Vice-Chair of the Board of Directors).

Praise for the Evergreen Startup:

❝Leading one of the oldest entrepreneurial-support organizations in the world, the MIT Enterprise Forum of Cambridge, I know that what startups need help with most is raising money. Unfortunately, I also know that the reality is pretty grim when it comes to investment – with most of the funding continually going to the same types of people and the same types of ideas.

The Evergreen Startup tackles this problem head-on with brilliant insights and tools that provide founders with a far more complete funding approach – especially empowering first-time founders with bold ideas. With this method, startups also have the tools to diversify their investors and even thrive when traditional funding sources dry up – as they have with the 2020 global pandemic. I highly recommend The Evergreen Startup to every early-stage entrepreneur.❞
-Katja Wald Executive Director, MIT Enterprize Forum of Cambridge


❝Through my long-time work at the Harvard Innovation Labs, as well as my own startup journeys, I have seen a lot of nonsense in the startup world. A lot of things that “everyone does” because you are constantly told that you’re just “supposed to do them.” The problem is that too much of this dogma has been created by “thought leaders” who haven’t actually founded startups.

This book cuts through the bull in a brilliant, blunt, and simple-to-understand way that will help startup founders not waste time chasing the “noise” that dominates the pop culture of the startup world. The ideas here are fresh, insightful, and amazingly powerful.❞
-Philip Greenwald Associate Director of Technology, Harvard i-Lab Founder & CEO, TAP


❝The Evergreen Startup is truly an amazing book!

I have led startups through IPOs, billion-dollar valuations, M&A exits, and many different stages of fundraising. In my 30+ years of being on all sides of the startup experience, it took reading this book to bring home today’s reality of securing funding for early-stage companies.

The Evergreen Startup does a fantastic job of presenting an alternative fundraising approach and cutting-edge tools that weren’t available to the entrepreneur even a few years ago. It navigates the psychology behind the fundraising process while providing practical guidance and concrete steps for the entrepreneur to take. This book is a critical and irreplaceable tool that finally puts the entrepreneur, not the investor, first. I strongly recommend it as necessary reading for every startup that is interested in securing funding.❞
-David McFarlane Serial Entrepreneur


Product details

  • Publisher ‏ : ‎ Hypercritical (April 14, 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 390 pages
  • ISBN-10 ‏ : ‎ 1734796103
  • ISBN-13 ‏ : ‎ 978-1734796100
  • Item Weight ‏ : ‎ 1.28 pounds
  • Dimensions ‏ : ‎ 6 x 0.88 x 9 inches


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