What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth

What a Unicorn Knows is your company’s best guide to becoming a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation.

Why do some young companies become unicorns, while others don’t?

It’s easy for scale-ups, giddy from early startup success, to get ahead of themselves and stumble. It’s even easier to be slowed down by the many forces of resistance working against them: drag, inertia, friction, and waste.

Offered as a playbook for exponential growth, What a Unicorn Knows offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed.

Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.

Called The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic, S.C.A.L.E.:

  • Strategic speed
  • Constant experimentation
  • Accelerated value
  • Lean process
  • Esprit de corps

Drawn from the authors’ successful track record in using S.C.A.L.E. with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, competitive edge will depend on learning from the best. The Unicorn Model™ promises to keep your company speeding toward lasting marketplace success.


Product details

  • Publisher ‏ : ‎ Matt Holt (February 21, 2023)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1637742819
  • ISBN-13 ‏ : ‎ 978-1637742815
  • Item Weight ‏ : ‎ 1.25 pounds
  • Dimensions ‏ : ‎ 0.04 x 0.04 x 0.04 inches


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