The Manager’s Guide to Distribution Channels 1st Edition

Channel management has become one of the most important components of a firm’s competitive strategy, with mistakes often costing companies millions–and channel managers their careers. The Manager’s Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

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Product details

  • Publisher ‏ : ‎ McGraw Hill; 1st edition (May 7, 2004)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 225 pages
  • ISBN-10 ‏ : ‎ 0071428682
  • ISBN-13 ‏ : ‎ 978-0071428682
  • Item Weight ‏ : ‎ 1.08 pounds
  • Dimensions ‏ : ‎ 6.3 x 0.7 x 9.2 inches

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